Chocolate brand Love Cocoa have unveiled a new redesign of its chocolate bars, which it describes as the ‘luxe’ look.
Using a new colour palette, a new tagline – ‘The Modern Chocolatier’ – and even a new logo, the B-Corp certified brand has nevertheless retained its classic gold foil.
According to Love Cocoa, it only sources cocoa from farmers who pay their workers fairly, and have a fully traceable ‘farm to bar’ supply chain. The business is also now 99% plastic free.
From September, the new design will be available in the UK from shops such as Anthropologie, Fenwick, John Lewis, Liberty, Next, Ocado, Selfridges and the brand’s own lovecocoa.com, as well as some independent shops.
“This is the start of an exciting chapter for the business,” said founder James Cadbury. “Our sophisticated new packaging has been in the works for over a year and we’re delighted to see it go live, alongside securing our B Corp and joining 1% for the Planet.
“The new designs are reflective of the luxury, high-quality chocolate within the packaging, which we know our customers love, and we believe this new look will give us a unique on-shelf presence and help us achieve £10 million annual sales by 2025. As founder, I’m so proud of how far the business has come in the last seven years, and I can’t wait to see where the next seven will take us.”