Plant-based brand Squeaky Bean is already known for its meat alternative offerings, but now it has announced the upcoming launch, on 20 and 27 September, of plant-based fish, specifically smoked salmon slices and tuna flakes.
Its Beechwood Smoked Salmon Style Slices will be the first plant-based smoked salmon available in major retailers, and is smoked naturally using beechwood chips.
The Tuna Style Flakes will be high in protein, and much like real tuna, a great source of Omega 3.
Both are ready to eat straight from the pack, both are completely plant-based and both are low in saturated fat.
“We’re on a mission at Squeaky Bean to create great tasting plant-based alternatives that everyone can enjoy, whether they are a vegan, vegetarian or trying to reduce the amount of meat or fish in their diet,” said Becky Youseman, Marketing Controller at Squeaky Bean.
“Eating fish is a popular diet choice because of its health benefits, but as consumers become more concerned over the health of our oceans, we've noticed a rise in demand for good quality fish alternatives. Combine this with the number of vegans and vegetarians saying they miss eating fish, we spotted a natural gap in the plant-based category.
“This is why we’ve created Squeaky Bean’s first ever fish products with our Beechwood Smoked Salmon Style Slices and Tuna Style Flakes, which genuinely taste and look like the real thing. With there being very little innovation in plant-based fish to date, we’re proud to lead the way by launching a great tasting vegan tuna alternative and what will be the first vegan smoked salmon style slices to be available in major retailers.”
Squeaky Bean Beechwood Smoked Salmon Style Slices 80g (RRP £3.50) will be available from Waitrose on 20 September and Sainsbury’s on 27 September. Squeaky Bean Tuna Style Flakes 120g (RRP £3.25) will be available from Sainsbury’s on 27 September.