When the UK government banned plastic straws, they didn’t do the same for the packaging, which meant that many paper straws were still packaged in plastic.
However, that hasn’t stopped cold pressed fruit juice brand Flawsome! packaging its straws in paper, in a first for kids’ brands in the UK. Now the whole product can be recycled.
The brand’s new range includes three flavours: Apple, Mango & Orange; Sweet Apple and Apple & Sour Cherry.
The brand is already committed to sustainability, and has saved 252kg of plastic, with 50% lower carbon emissions than the average small fruit juice company. It also only uses ‘wonky’ fruit for its fruit drinks, meaning it saves food from being wasted.
“We’re really excited to finally introduce both our new range of Wonky Fruit Water Drinks and revolutionary paper straw in paper packaging,” said Karina Sudenyte, Co-Founder of Flawsome!
“We pride ourselves on being innovators within sustainability and prioritise this throughout the business. The new range will join our current products in providing children and families with healthy, delicious and affordable options for fruit drinks while ensuring today’s children have a planet to enjoy as they grow up.”