Personalised nutrition brand Vitl has began stocking its vitamin and protein bars in Spars and WHSmith’s Travel’s across the UK. This is its first in-store retail launch.
Vitl’s three flavours – Energy, Glow and Focus – are each abundant in vitamins and nutrients such as magnesium and zinc. Each bar contains 14g of protein. They are also low in sugar, and only contain 143 calories each.
However, each bar is unique as well, containing its own combination of vitamins and nutrients, and its own flavour.
“We are proud to be launching our range of Vitamin & Protein Bars into convenience retailers this summer,” said Charles Stiles, Retail lead at Vitl.
“We have seen a boom in the expansion of the healthy snacking category over recent years, and believe Vitl bars will drive incremental sales to the fixture by recruiting shoppers seeking different functional health benefits in their snack offer, but not willing to compromise on indulgent taste.”