Recipe kits for ‘off the beaten track’ cuisines
In the UK, Naksha Recipe Kits has secured high-end listings at Whole Foods Market, Harrods, and John Lewis.
First launched by Nisha Ramisetty and husband Sam Williams in 2020, the recipe kits include both savoury and sweet (baking) dishes to ‘redefine’ store-bought, shelf-stable recipe kits.
The start-up uses whole, small-batch ingredients, authentic local recipes, and original hand-drawn article by emerging artists.
“Many people want to cook more often but struggle to keep their menu varied,” said Ramisetty. “At the same time, many tempting cuisines are perceived to be too complex, expensive or wasteful to cook at home.
“Naksha tackles this by curating recipes from amazing places and giving customers the specialist ingredients needed to cook them without waste or fuss. UK customers are hungry to cook food with engaging origin stories, and we are feeding that appetite.”
Naksha’s kits include recipes from countries including Cuba, Singapore, Turkey, Jamaica, and Lebanon to meet demand for international food. Each savoury recipe kit serves two people and the baking range produces 6-8 portions. Prices range from £7.99 to £11.50.
Image supplied by Naksha
