UK iced tea brand Kaytea has brought out a new White Peach flavour which it said will ‘showcase green tea’s unheralded prowess as the perfect light yet refreshing setting for white peach to prosper’. It has also repackaged its
Sparkling Rosay offering: a 95% rose tea infusion that combines with pink guava and cherry, apple, radish and sweet potato concentrate to create an ‘effortlessly effervescent’ iced tea.
The White Peach & Sparkling Rosay will move to slimline cans to broaden Kaytea’s reach and extend its appeal among airlines, catering, vending & festival operators.
According to Kaytea founder, Kevin Tang: “Having underpinned our reputation as a perfect ‘soft drink that can pair with delicate foods (tie-ups with Sainsbury’s & M&S’s sushi counters), we’ve now backing our urban listings with a move from glass to aluminium which is better suited to more urban focused retailers like Zapp, WeWork and Deliveroo.”
He added: “I realised long ago that there’s a significant void in the soft drinks aisle that resides between bland sugary pop and overtly worthy functional brews. Our primary focus has always been our tea prowess, which is why we visited over 250 tea estates to unearth the best providers of quality teas (black, white & green). Yes, we could have easily added blends of lab made vitamins & minerals to claim some arbitrary health claims but that seemed counter-intuitive to our quest to be known for best-in-class, organic ingredients.”