Flavoured still water brand Volvic has refreshed its Sugar Free range with the launch of its brand-new flavour – Kiwi & Lime.
The flavour combination, which was picked by consumers via a social media poll, combines the crisp and refreshing taste of kiwi with the zesty notes of tangy lime, the company said.
According to the company, The Sugar Free range has grown +46% vs 2YA in value sales and 62% of the volume of last summer’s popular flavour innovation, Peach & Raspberry, was incremental to the Flavoured Still Water category proving successful in recruiting new consumers.
The new flavour is available in stores and online at Sainsbury’s and ASDA.
Gemma Morgan, Category Marketing Director Beverages at Danone, said: "We’re thrilled to be launching this brand-new Kiwi & Lime flavour in the Volvic Touch of Fruit range following the strong market performance of last spring’s Peach & Raspberry launch. We continue to see consumers trying out new flavour combinations and it was particularly interesting to put the selection of this new flavour in the hands of our consumers with a social media vote. We’re excited to see more customers reach for our sugar free alternative and to stay hydrated while enjoying the delicious, flavoured water taste.”