Lilt joins ‘Fanta family’: ‘It’s just got itself a new name’
As of 14 February, tropical beverage brand Lilt has been incorporated into the ‘Fanta family’, according to owner The Coca-Cola Company.
A gradual transition has taken place over the last few months, with changes to the drink’s packaging and logo, but now Fanta Pineapple & Grapefruit has officially taken over. The Lilt brand is no more.
“With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta family. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name,” said Charlotte Walsham, Fanta Brand Manager.
Lilt Zero will also rebrand to Fanta Zero Pineapple & Grapefruit and will be sold in 2L rPET bottles. Fanta Pineapple & Grapefruit is available in 500ml and 2L rPET bottles, and 220ml cans.
Image source: The Coca-Cola Company
