Kraft Heinz x Ed Sheeran
A new line of ‘bland-busting’ hot sauce has launched in the UK, following collaboration between The Kraft Heinz Company and musician Ed Sheeran.
Branded as ‘Tingly Ted’s’, the range comes in two flavours: Tingly and Extra Tingly Sauce. Both are made with red jalapenos and capsicum chillies. The sauces aim to ‘propel’ Kraft Heinz into the expanding hot sauce category.
“It’s rare to find someone who is passionate about sauces as we are – and it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find – so when we heard he wanted to make his own hot sauce, we of course wanted in.”
Kraft Heinz invited Sheeran to collaborate and delivered a prototype within five weeks.
Both sauces are sold in 265g/248ml jar and will rollout globally throughout the year.
Image source: The Kraft Heinz Company