Frosted Gingerbread Pop-Tarts
In this inflationary environment, Pop-Tarts knows that all we want for Christmas is … free rent or a fully-paid mortgage. That’s why it’s celebrating its new flavour with crazy good gift – build your Frosted Gingerbread Pop-Tarts house for a chance to win $15k toward your real dream house.
Limited edition Gingerbread Pop-Tarts are back after nearly a decade and better than ever, thanks to the new addition of snowy white icing and nine printed fun designs.
The brand is putting a new twist on the classic gingerbread house-making tradition. Whether a Zillow-surfing addict or pastry-architect, Pop-Tarts fans are invited to post a picture of their house on Instagram or Twitter with #GingerbreadPopTartEntry.
“Rather than building the same quaint, cookie-cutter gingerbread houses this year, we hope families will consider a crazy good renovation instead,” said Heidi Ray, senior director of Marketing, Portable Wholesome Snacks.
“We are reintroducing Gingerbread Pop-Tarts to inspire a new era of gingerbread house building that's modern, memorable and most importantly, delicious. We hope the added incentive of the $15K prize will get fans into the spirit, the Pop-Tarts way.”
The new variant is on shelves now in retailers across the US for an RRP of $4.19 for a 12-count box.
