Young’s Seafood is building on its premium Gastro range with the launch of two new products – Scottish Mussels in Creamy Garlic and White Wine Sauce and Creamy Garlic Topped Cod Fillets.
Both products have been designed to appeal to shoppers looking for affordable, restaurant quality meals they can enjoy at home, according to Young’s.
Microwaveable in seven minutes, the Scottish Mussels will rollout in Iceland this month with an RRP of £4.00. The rope-grown mussels are served in a creamy garlic and white wine sauce. The SKU is the first shellfish product in the Gastro range.
Young’s Gastro Garlic Topped Cod Fillets, meanwhile, will launch in Tesco this month. Topped with a parmesan, mozzarella and chive breadcrumb crust, the cod fillets are served with a fragrant cream and garlic sauce. Each 350g pack contains two servings for an RRP of £4.00.
Young’s Gastro brand saw sales up 17% vs August 2019, growing to £72.5 million, the company revealed.
Paul Craft, Chief Commercial Officer for Young’s owner, Sofina Europe, said: “As consumers increasingly seek products that can recreate a dine out experience at home, we have looked to build on our position as the number one brand in premium fish by developing an expanded range that offers even more restaurant-style flavours at affordable prices.
“The introduction of our new Scottish Mussels and Garlic Topped Cod Fillets recipes to the Gastro range means we can offer consumers more choices to achieve that restaurant experience at home, at a time when many are having to cut back on the amount they dine out.”