Snack challenger brand The Curators has launched a range of non-HFSS High Protein Veggie Puffs.
Each pack delivers 10g of protein, building on The Curators positioning as a premium meat snacking brand. The company said it aims to bring functional high protein alternatives to flexitarian and plant-based consumers through the latest launch.
The puffs are made from peas using a novel protein isolation process that uses less sodium. The range is vegan, is a source of fibre, and contains 'significantly less' carbs and fat than a standard pack of crisps.
"This is without a doubt our most exciting launch yet and builds on our category leading range of Pork Puffs that are widely available across UK grocery and number one in our category in Amazon.
"In a world of carb-heavy savoury snacks that deliver little functional benefit we are proud to have developed a clever plant-based product for everyday crisp lovers with over five times the amount of protein as comparable 'better for you' snacks whilst meeting the requirements of the recent HFSS legislation," said Co-Founder Max Rees.
The snacks have an RRP of £1.20 for a 30g serving.