Recently launched Punk’d Protein is a range of snacking bars, flapjacks and cookies that claims it 'puts two fingers up to the traditional protein snack'.
"Rebellious enough to not conform to the low fat, low sugar, high protein trend currently swamping the market, it’s a snack bar that puts taste right at the top of the agenda. Packed with feel good, super tasty natural ingredients with a healthy dose of added protein, the Punk’d Protein range is for those that aren’t embarrassed to say they want a protein snack to taste great," the company said.
Popular as an everyday snack, Punk’d Protein is also gaining traction with gyms, cyclists, runners and golfers, the brand claimed. Punk’d Protein sponsor the Viking challenge and has also sponsored several cyclo-cross events. They also sponsor GB Triathlete Jimmy Kershaw who is also a Movistar Eteam rider.
Manufactured by Food Connections, early demand for the brand has been such that Food Connections are currently seeking more stockists and distributors for the Punk’d Protein range of snacking products.