BRAVE high protein cereal made from pulses
Start-up cereal brand BRAVE is developing 'no-cereal cereals' that are nutrient dense and use biodiverse, sustainable ingredients.
The new no-sugar and lower carb non-HFSS Super Hoops leverage two 'unique innovations': a new type of sugar-free coating that delivers 'natural sweetness and indulgence' and a cereal containing 'no grains, whey or soya'. The products are 'designed with BRAVE’s unique blend of protein and fibre, including pea protein, chickpea flour and chicory, to make it deliciously sustainable'.
Super Hoops will launch with two flavours: Original and Cinnamon. They contain 34g of protein per 100g; no added sugar and 1.8g of naturally occurring sugars per 100g; 15g of fibre per 100g (Original flavour); and are low carb with 23g of net carbs per 100g.
“The perfect cereal just didn’t exist, so we invented it. The glucose revolution is here and consumers are more aware than ever about the importance of balancing our blood sugar. Delivering a cereal that tastes this indulgent while avoiding the glucose spike is game-changing for our health," said Amber Fraser, BRAVE co-founder.
“It took us 18 months and over 100 trials to get it right, and it was worth it. We’re so proud of Super Hoops and we can’t wait to disrupt the category.”
BRAVE’s Super Hoops launch is backed by Döhler Ventures and other industry leaders from Kerry Foods, Tesco and Lion Capital.