NPD Trend Tracker: From ‘just add water’ savoury meals to 150 kcal doughnuts
As a huge number Europeans put on their Out Of Office and head to the beach, it appears to be business-as-usual for brand managers who are rolling out important NPDs this month. Yeo Valley Organic is preparing to venture outside of the dairy category and into soups and dips for the first time, Nestlé is launching a limited-edition KitKat Chunky Caramel, low-cal doughnuts are reaching Tesco shelves, and Protein Works is expanding into the savoury meal category. Scroll through the photo gallery for more…
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