Yeo Valley Organic expands beyond dairy
Yeo Valley is diversifying its portfolio with a new line of fresh soups and dips.
The soup range is made up of two texture varieties: ‘smooth’ and ‘hearty’, with four ‘classic’ British flavours. All are finished with a splash of Yeo Valley fresh double cream. The line includes Cream of Tomato & Carrot, Parsnip & Thyme, Leek, Potato & Mature Cheddar, and Cream of Vegetable.
In the dips category, the brand is selling three flavours: Garlic & Herb, Sour Cream & Chive, and Sweet Chilli.
“With over 25 years of organic farming behind us, it’s an exciting time for us to grow our organic offering outside of dairy for the first time,” said Yeo Valley owner Tim Mead.
“As a responsible food business and champion of organic agriculture, we want to provide a wider natural healthy food offering that nurtures our planet and nourishes people,” he added.
Yeo Valley Organic’s soups are set to launch into Tesco from 12 September with an RRP of £2/400g.
The new dip range will launch into Sainsbury’s on the same date, with an RRP of £1.65/150g pot.
Image source: Yeo Valley Organic