Snack bar brand KIND is rolling out limited-edition bars in support of CHOOSE LOVE charity, which provides support for refugees and displaced people around the world.
New pack designs, spearheaded by Iranian artist Majid Adin, are accompanying the initiative, centred around three of KIND’s core bar variants: Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, and Maple Pecan Almond.
“Our KIND and CHOOSE LOVE story started five years ago when we partnered with this inspiring organisation to help fund their Christmas store in Carnaby Street. This year we have taken the partnership to the next level by co-creatin the KIND & CHOOSE LOVE limited edition bar with the support of Iranian artist, Majid Adin,” explained Audrey Arbeeny, UK Marketing Director.
“Both of our organisational values are centred on the power of kindness and love. We are grounded in the belief that small acts of kindness can change the world.
“We are excited to bring CHOOSE LOVE’s story to our retail partners and consumers.”
The limited-edition bars launched 1 August in all major grocers, convenience stores, forecourts and wholesalers.