NPD Trend Tracker: From cereal made of peas and chickpeas to new ‘social softs’ drinks category
By Oliver Morrison
- Last updated on
GMT
This week we feature a non-HFSS cereal using a blend of protein and fibre, including pea protein, chickpea flour and chicory, and a start-up aiming to pioneer a new drinks category for those who want more non-alcoholic drink options.
