How to address the nutrition needs of GLP-1 users?

Overview


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1 in 8 US adults have tried a GLP-1 treatment. As usage grows, consumers are seeking ways to manage related concerns like digestive issues and muscle mass loss.

By affecting appetite and gastric emptying, GLP-1 therapies change eating habits—often resulting in smaller portions and reduced food intake. This makes nutritional quality especially important, with users needing adequate protein and fiber to support muscle maintenance, digestion, and satiety.

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The Challenge: Taste Matters While demand is rising, taste remains the critical barrier. Conventional pea proteins often require complex masking agents that compromise clean-label ambitions and limit product appeal.

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