Eatplanted partners with dating app Thursday
Alternative meat company Eatplanted is collaborating with dating app Thursday, to become its first plant-based meat partner for the Meat in the Middle Café.
Eatplanted’s products are made from pea, sunflower and oat proteins, amongst other ingredients. Meat alternatives included eatplanted.chicken and eatplanted.pulled pork.
The co-branded café was launched this week on Great Eastern Street in Shoreditch, London. Passers by are invited to grab a free Michelin-starred plant-based lunch. In the evenings, the café is open exclusively for Thursday singles, where they can ‘meat’ and mingle with other singles.
“Being the first meat alternative brand chosen by Thursday to partner with means we get their legions of singles enjoying and tasting our plant-based meat, whether they are flexitarian, vegan or fancy trying something new,” said Eatplanted’s UK marketing lead Olivia Sinclair.
“It’s good to think our Meat in the Middle café could be where they ‘meat’ their lifelong partner over a tasty bite.”
From Thursday’s perspective, the dating start-up is excited about inviting its members to try something different in a ‘super’ accessible way.
“We love that Eatplanted’s ethos is not about shaming anyone who isn’t living the plant-based way but actually inviting people to try something new and proving that plant-based meals really can be delicious,” said the start-up’s brand partnerships lead Jess Wreford.
“Who knows what could happen this Thursday at Meat in the Middle!”
Image supplied.