French supermarket retailer Carrefour has announced the creation of 11 new organic product lines for grocery products, as well as fruit and veg.
Carrefour is already supporting 3,400 French organic producers via product line partnerships. This initiative enables the retailer to sell such products at a time when consumers are increasingly on the lookout for French organic produce, noted the retailer.
For the other stakeholders involved in the product lines, these long-term partnerships provide them with guaranteed routes to market, and can ‘take advantage of’ Carrefour’s commitment to minimum purchase volumes.
“The visibility that this gives us is essential: it enables us to invest in new tools and new varieites,” said Vincent Fauriel, co-founder of Fauriel Fruits, which has entered into a product line partnership with Carrefour covering Carrefour Bio apricots, nectarines and peaches.
The 11 new product lines include: organic spelt flour and organic white haricot beans with Ekibio; organic strawberries with Bio Pays Landais; apricots, nectarines and peaches with Fauriel Fruits; organic potatoes with Ferme de la Motte; organic melons with Force Sud; organic cherry tomatoes with Rougeline; organic courgettes with SARL Masse; and organic aubergines with Top Légumes.
Carrefour has also created a Spanish organic product line via its subsidiary Socomo with Agricommerce, with the aim being to develop a range of Carrefour Bio brand citrus fruits.
This, the retailer suggested, would significantly reduce the transport distance between where lemons are grown and where they are sold – they will be grown in Spain, instead of mainly in South America.