For the first time ever, Nestlé is incorporating its Nescafé product into an ice cream product.
The food giant is incorporating real coffee into both the coating and the ice cream core, rather than just relying on coffee flavouring.
The coating or ‘ganache’ that covers the Nescafé Gold Cappuccino Ice Cream is made using Nestlé’s patented ‘soft coating’ technology. This soft ganache uses Nescafé Gold coffee.
“Leveraging this ‘soft coating’ technology, our teams met the challenge of finding the perfect balance between ‘coffee-ness’, milkiness and sweetness, to bring the Nescafé Gold Cappuccino experience to life,” said Guglielmo Bonora, Head of Nestlé R&D Singapore.
“The ganache is designed to melt at a similar rate to the ice cream core, so people can better enjoy the release of sweetness and coffee from the coating, alongside the ice cream,”
Nestlé was adamant it didn’t want to make a coffee-flavoured ice cream, explained Global Head Confectionery and Ice Cream Strategic Business Unit, Alexander von Maillot, “but rather, take the Nescafé coffee experience and recreate it in the ice cream category.
“This indulgent, premium ice cream is the perfect treat for consumers.”
The ice cream product is sold in a paper wrapper for easy recycling. Nestlé is planning to roll out its Nescafé Gold Cappuccino Ice Cream worldwide, starting with an initial launch in Malaysia.