Boundless Activated Snacking targets meal deal market
Boundless Activated Snacking has secured new listings for its latest format, a 23g Grab & Go bag. Holland and Barrett recently launched the 23g packs (RRP: £0.90/23g bag). Turning its attention to the meal deal market and ‘on the go’ healthy snacking, the range will also go live as part of the meal deal in all WHSmith Travel sites in mid-July and is the first ever challenger brand to launch into Exeter University.
The brand, whose activated chips are make using the ancient grain sorghum, is available in two flavours; Chipotle & Lime and Sea Salt & Cider Vinegar, the new pack size is available now via wholesalers including: Epicurium, DDC, Diverse, Tree of Life, The Health Store, Tropicana, CLF.
Image supplied by Boundless Activated Snacking