New blends of plant-based milks
Plant-based milk brand Lilk which ‘blends the best grains and seeds to create great tasting drinks’, has landed two new national listings at Waitrose and Holland & Barrett stores in the UK, following its launch onto Ocado earlier this year.
Lilk’s two blends are designed to be “all purpose and extremely versatile, making them highly appealing to shoppers who are both committed vegans and the growing market of flexitarians who want to incorporate more plant-based options into their diets”, the brand said.
Lilk’s Common Blend (RRP £1.99) is a combination of oat and rice, while the Lush Blend (RRP £2.25) uses oat, coconut, and quinoa extract.
Co-founder Emily Hayes said: “We started blending different grains in our kitchen during lockdown and we’re proud to be paving the way to move the market away from the traditional single-ingredient model. There’s yet more growth to come for Lilk, with some very exciting distribution expansion later this year, and new delicious products hitting the shelves in H2.”
Holland & Barrett’s Client Manager Sian McDermott said: “The category is seeing incredible innovation from young start-ups. Lilk's novel use of blends to achieve taste is certainly in line with a powerful flexitarian macro-trend: shoppers are demanding plant-based products that taste, look, feel and perform the part. I'm very excited to see Lilk launch in stores nationwide.”
Image supplied by Lilk