Bone Broth Bros enters ‘buoyant’ bone broth market
By Oliver Morrison
- Last updated on
Bone Broth Bros is the latest player to enter the growing ‘superfood’ bone broth sector. Proper Broth has been developed by five British brothers and offers bone broth in a versatile and convenient sachet format which simply requires the addition of hot water. Available in four variants – Beef with Miso & Peppercorns; British Duck with Ginger, Lime & Coriander; British Chicken with Lemon & Thyme and Root Vegetables with Dashi, the nutrient packed broths can be consumed as a health / protein drink or to add depth of flavour to soups, stews, gravies and sauces, the company said.
Containing no artificial additives or flavourings, Proper Broth comprises bone broth amplified by vitamins, minerals and seasoning. Gluten free, high in protein, a source of collagen and suitable for those following Keto and Paleo diets, the family inspired broths have been created following authentic recipes with a focus on clean ingredients (utilising responsibly sourced quality assured bones and vegetables) and minimal food waste.
Managing Director Daniel Adams said: “We are excited to be bringing our authentic family products to the market – and look forward to raising awareness of the exceptional taste, convenience and health benefits associated with our innovative Proper Broth collection. As we head into the colder months - when a hot drink alternative to tea and coffee and warming, hearty dishes become more desirable - we anticipate there will be a significant interest in the range. And of course, the festive season also represents a time of feasting and fasting, both of which resonate well with the Proper Broth offering.”