Swedish food-tech company Nick’s has announced its first UK listing with WHSmith for healthy and indulgent snacks.
WHSmith will stock a selection of Nick’s chocolate bar products, including its Coconut, Peanuts n’ Fudge, Crunchy Caramel, and Soft Toffee.
Established by founder Niclas Luthman, Nick’s launched in Stockholm in 2017, and is currently providing its products to millions of customers across 16 markets, including the US. In the UK, Nick’s confectionery is currently sold through WHSmith and Amazon, with a number of key retailers set to be announced over the coming months.
All Nick’s products - ranging from chocolate bars and wafers to sweeteners for cooking and baking and ice cream - are low in calories, with no added sugar, gluten, or palm oil. Replacing sugar and the artificial sweeteners commonly used in confectionery, Nick’s makes innovative use of ingredients that are typically found in nature, including xylitol (birch sugar from trees), sweet fibres from corn, erythritol (a natural sweetener from plums and pears), and stevia (an extract from the stevia plant).
Stefan Lagerqvist, CEO at Nick’s said: “We are really pleased to work with WHSmith as our first retail partner in the UK, an exciting and important new market for us. Our products are just as delicious as those of the market-leading confectionery brands, but with the potential to significantly reduce the consumer’s sugar intake. With widespread market penetration here, we know that we can make a significant impact on the health of the general public, and that’s really the end goal of everything that we do.”