Nature Valley – a cereal bar company owned by General Mills – is rolling out two new Full Mix bars into the UK market: Peanut Butter & Blueberry and Peanut Butter & Cranberry.
The SKUs are ‘packed with’ berries, seeds, peanuts, wholegrain oats and peanut butter, and as such, are a source of fibre and protein.
“Here at Nature Valley, we’re all about identifying and satisfying unmet consumer needs and we really believe this innovation will hit the nail on the head with consumers looking for a truly indulgent, yet wholesome snack with a full variety of tastes and textures in one bar,” noted Roisin Witort, Marketing Manager for Snacking at General Mills.
“Nature Valley Full Mix is perfect for anyone looking for low processed food with real ingredients they can see and trust, with out market research showing that 69% of shoppers would buy again.
Nature Valley Full Mix Bar has an RRP of £2.89 and will be available in Morrisons from 26 July. In August, the multipack format will launch into Tesco, Sainsbury’s, and Co-op.