Peanut butter brand Whole Earth, owned by Ecotone UK, is rolling out a limited-edition flavour: Golden Roasted peanut butter.
Described as a ‘flavoursome new spread’, the product is made with ‘specially roasted nuts’ which gives it a golden colour and a ‘deep, delicious flavour’.
The SKU has been released in support of Team GB for the Tokyo 2020 Olympic Games, which due to the coronavirus pandemic, has been postponed to 2021.
As such, Whole Earth says it has given its commemorative jars a ‘gold medal makeover’ – including a union jack. Whole Earth is an official sponsor to Team GB for the games and will supply jars of the limited-edition spread to the team as they prepare for the event.
“We wanted to show our Team GB athletes that we’re with them the whole way to the Olympic Games through a dazzling limited edition jar that would stand out on the shelf and inspire shopper pride for Team GB following a difficult year. Now the nation can all go for gold!” said Whole Earth marketing and category director at Ecotone UK Bryan Martins.
Whole Earth Golden Roasted peanut butter is available in Sainsbury’s until September with an RRP of £4 per 340g jar.