Another Ecotone UK brand, Kallø, is rolling out new product development with the launch of its Cocoa, Date & Vanilla rice and corn cakes.
The new SKU is challenging the sweet biscuit category, noted the firm, while aiming to attract new consumers to the snacking category and ‘excite existing shoppers’. The vegetarian-friendly rice cakes are free from artificial ingredients, preservatives and flavours.
“The Cocoa, Date & Vanilla rice and corn cakes are an exciting addition to the Kallø product portfolio,” said Hayley Murgett, Kallø Brand Controller at Ecotone UK.
“It hits the spot for those who want the taste of something deliciously sweet, but without any hidden nasties. The rice cakes are ideal for an evening snack or as an alternative to a sugary biscuit.
“We expect the SKU to be popular with the growing number of flexitarians seeking plant-based options.”
113g packs of 13 jumbo-sized rice cakes are available from Waitrose stores.