West London start-up Grounded has launched a range of sustainably packed, plant-based protein m*lkshakes.
The beverages are made from ingredients such as sunflower protein, fair trade cocoa and coconut cream, and are available in two SKUs: Mint Choc and Milk Chocolate.
Dairy free, with 20g of plant protein per serving, and 40% less sugar ‘than most choc milk drinks’, the brand aims to bring healthy alternatives to the RTD space.
“At Grounded we’re all about cutting the cr*p, and it’s astonishing just how much of it there is in the RTD protein space,” said Grounded founder Gabriel Bean. “As a space synonymous with health and fitness, it’s mind boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info.
“The market is crying out for a clean, genuinely natural, plant-based option. Our m*lkshakes have count just at the right time.”
From a sustainability standpoint, Grounded has ensured its packaging is up to scratch. The packaging is 100% recyclable and made from FSC paper board. It produces 75% less CO₂ than glass bottles and 41% less CO₂ than plastic bottles.
“Every brand now talks about their sustainability – we don’t want to join that bandwagon to tick a box. Impact on the planet is something that is as close to us as the ingredients we use, it goes hand in hand with our ethos,” said Bean.