NPD Trend Tracker: From soup made with 'unloved' veg to upmarket stocks

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NPD Trend Tracker: From soup made with 'unloved' veg to upmarket stocks

The latest round-up of innovation from around Europe features soup made with vegetables not deemed worthy for shelves which its French manufacturer hopes will help to combat food waste, to a company hoping to shake-up the commercially made stock sector. 

Pic: Getty/Vadmary

GettyImages-Vadmary
GettyImages-Vadmary (Vadmary/Getty Images/iStockphoto)
Aldi festive food to go range
Aldi festive food to go range

Aldi has launched its festive food to go range in the UK, including six Christmas sandwiches and wraps, available in stores from 1st November. The range includes a Plant Menu Vegan Feast Sandwich (£1.69), Aldi’s Specially Selected Turkey with Pigs Under Blankets (£2.29) a Turkey Feast Sandwich (£1.69), Aldi’s Hog Roast Sandwich (£1.79), the Turkey and Trimmings wrap (£1.69), and a Brie and Cranberry sandwich (£1.69).

Image: Provided by Aldi

Luxury Christmas granola
Luxury Christmas granola

French brand SuperNature has launched a Christmas edition granola. Building on its success in 2019, the Christmas Granola SuperNature returns this year in a limited edition with a new recipe using honey roasted oatmeal, a Christmas spices (cinnamon, ginger, pepper from the Jamaica, nutmeg, tonka bean) and sesame paste.

100% natural and made in France, this brand new Granola will accompany breakfasts and family snacks during the holidays the end of the year.

The granola is available online (retail price: € 7.99), at Naturalia, at the Grande Epicerie du Bon Marché, Galeries Lafayette - Gourmet from the end of November 2020.

Image: provided by SuperNature

Borough Broth Company
Borough Broth Company (Borough Broth)

UK start-up the Borough Broth Company is hoping to shake up the commercially made stocks sector.

Founder and managing director Rosamund Heathcote said the launch was which was inspired by the huge gap in the market for good quality, slow-cooked, organic bone broth in the UK.

"Staggered by the lack of good quality, slow-cooked stock available to buy, Ros Heathcote set out to create her own, and so Borough Broth Co. was founded in 2015. Now, with a stunning range of organic bone broths (including Organic Beef Bone Broth; Free Range Organic Chicken Bone Broth; Organic Miso, Apple & Seaweed Broth etc) the brand is committed to reducing waste, and changing Britain's eating habits for the better." 

The products are available to buy directly from the website, or from OCADO, Planet Organic, Whole Foods Market and Coombe Farm Organic. Prices start at £4.95.

Image: Borough Broth Company

Tyson Foods expands plant-based protein brand to Europe
Tyson Foods expands plant-based protein brand to Europe

Tyson Foods has announced the European launch of its plant-based protein brand, Raised & Rooted. This is the first expansion of the Raised & Rooted brand outside the US.

The product launch highlights include Light & Crispy Battered Nuggets, Crunchy Breaded Nuggets Garlic & Herb Dipping Fries and Extra Crunchy Tortilla Nachos, all made with fava bean protein.

“We’re thrilled to be launching Raised & Rooted in Europe, where there is a growing number of consumers who are adopting flexible diets,” said Brett Van de Bovenkamp, president of Tyson Foods Europe. “Our unique capabilities in R&D and innovation, combined with our international footprint and infrastructure makes us uniquely positioned to be a European market leader in alternative protein.”

The European Raised & Rooted range, which include five varieties of plant-based products, will be introduced through foodservice customers across Europe. Major foodservice and retail operators have already embraced the alternative protein segment, which is estimated to be a multi-billion-dollar category and continues to grow. 

'Unloved' soup
'Unloved' soup (Oliver Morrison)

French retailer Monoprix has launched two organic soups made from “unloved” vegetables too “twisted, too small or too big” for retail shelves, which it says will help fight against food waste.

Two gourmet and fair-trade recipes are available: "spicy carrot soup" and "zucchini and split pea soup". The vegetables come from sorting operations in Provence.

They are produced and harvested within a radius of 150 km maximum around the workshop that prepares these two artisanal soups.

Monoprix was the first large-scale retailer to offer organically grown products on its shelves in 1990.

Savoury snack bar launched
Savoury snack bar launched

The Savourists, a new challenger snack brand, has launched of one of the UK’s first ever savoury bar ranges. Available in two flavours, a rich Black Olive & Nori Seaweed and a tangy Sundried Tomato & Herb (RRP: £1.85 / 40g bar), the bars have secured strong early listings with Planet Organic, Wholefoods and a host of independents. From 8 November they will be rolling out in Sainsbury’s as part of the supermarkets ‘Taste of the Future’ bay.

Made with real food and featuring innovative flavour combinations, the brand is on a mission to take consumers taste buds on a savoury journey. Tangy sundried tomato and rich, salty black olives & nori seaweed are combined with ancient grains including quinoa, puffed amaranth and sunflower seeds, to create bars that are full of fibre and packed with plant based protein. They are also low in sugar and gluten free.

Founder Harry Turpin said: “ At The Savourists, we are on a mission to shake up the on-the-go snacking aisle with an exciting new savoury snack bar proposition. For too long, sweet has dominated with hundreds of fruit and nut bars, often with misleading health messages and similar taste profiles. When you dig deeper into the nutritional content, some snack bars have as much as 17.7g of sugar per 35g, which is 50% of the entire bar! We want to evolve the category, that’s why we’ve created The Savourists brand. Our savoury bars are low sugar, use only the finest real ingredients and offer something completely new in terms of taste. We can’t wait to hear what people think”.

Image: supplied by The Savourists