UK brand Fruit Bowl is launching a new SKU: Dino Yogurt Eggs. The ‘eggs’ are made from raisins covered with yogurt in either pink, blue, or green.
“Ahead of the launch of Dino Yogurt Eggs, we’ve listened to our customers and conducted significant research into what parents want,” said Fruit Bowl’s group marketing manager Susanne Fraser.
“This showed key insights into a need for ease, convenience, portioning and great tasting, real fruit products that engage children on their level too. We know, as parents ourselves, that we want to offer the very best items that our children will realistically eat, which is why we have created Dino Yogurt Eggs – a product made to keep both parents and children happy.”
The ‘eggs’ are launching into Morrisons this week, and into Waitrose before the end of the month. Multipacks containing five 20g packets have an RRP of £2.