Belgium-based plant-based diary company Alpro has introduced an oat-based yoghurt in Tesco stores in the UK (350g, MRSP £1.99).
The product, called Alpro Absolutely Oat, claims it has the highest the highest oat and fibre content on the market, at 15.5% and  15.5% oat content per 350g; 2.7g fibre content per 100g
“Oat drinks are now a firm favourite amongst consumers, with oat on track to become the number one ingredient in plant-based drinks by the end of 2020,” said David Jiscoot, Marketing Director for Alpro UK & Ireland. “Naturally, this means that there’s a huge opportunity to mirror this success in the yogurt aisle.”
He added: “As well as being rich in fibre, Alpro Absolutely Oat is made from 100% European oats, so we are confident it will appeal to people looking for new ways to enjoy healthy, sustainable oat-based products in their diets,” continues Jiscoot. “It’s the ideal choice for a delicious, nutritious breakfast – or to enjoy as a snack in the afternoon.”