Meat juices launched in Germany
German father and son butchers Peter and Philipp Klassen have launched their ‘Pete and Phil’s range of meat juices in several hundred shops in Germany, with a 330ml bottle costing €4.86.
The “futuristic liquid meals” are made from leftover cuts of meat. The low-calorie, high protein juices are sterilised and will keep for a year without being refrigerated.
They are being marketed at athletes, the elderly and armed forces and rescue organisations working in disaster zones.