UK kefir brand Biotiful Dairy, has secured a listing as part of Sainsbury’s new 'cheese aisle hotspot'.
The first innovation of its kind to launch in the UK in April of this year, the range includes three all-natural savoury flavour favourites; Original, Herb & Garlic and Red Pepper & Cumin (RRP: £1.50 / 150g).
Positioned as a healthier and tastier alternative for cottage or cream cheese, Biotiful Kefir Cheese is a cultured soft cheese made with British milk and authentic Kefir cultures which contain billions of gut-friendly bacteria. The creamy product, which is bursting with flavour, is high in protein and calcium, whilst being low in calories (only 30 calories per serving), and is low fat.
Natasha Bowes, Biotiful founder said: “We are delighted to be part of this feature, and to work with Sainsbury’s to help recruit more shoppers into the cheese category. We firmly believe this will capture the attention of a new wave of Kefir shoppers – encouraging them to upgrade their dairy choices to something more natural, healthier and tastier.”