March Wrigley is launching a new ice cream bar in France, Snickers Crisp.
The company said it is France's largest ice cream company with an 18% share in 2019. Despite a tough year for ice cream sales - with weather slowing demand - Mars Wrigley was able to grow its bar sales during the period thanks to a focus on innovation. The company's ice cream bar brands include Mars, Snickers, Twix, Bounty and M&M sticks.
To continue this 'great' momentum, Mars Wrigley France is expanding its range in 2020 with the arrival of a new bar, Snickers Crisp, developed and produced in the Alsatian factory in Steinbourg.