For the first time, Aldi UK will sell own-label food products online.
The initiative, which launched on Friday (17 April), is designed to help vulnerable people and those self-isolating due to the coronavirus outbreak.
The parcels retail at £24.99 and are limited to one per customer. Each parcel contains 22 own-label products, including chocolate, UHT milk, rice pudding, salted peanuts, tea, and biscuits. Canned goods include baked beans, plum tomatoes, and tuna chunks in brine. The parcel also contains sliced carrots and a four-pack of sweetcorn.
Fritz Walleczek, Managing Director for Corporate Responsibility at Aldi said: “We are committed to providing quick, safe and affordable access to food for all our customers and understand that, for some, visiting one of our stores is not an option at the moment.
“We’re constantly looking for new and better ways to support our customers in these uncertain times and I’m hopeful that these food parcels will make life a little easier for some of the country’s most at-risk people.”