Snack maker Pladis unveiled new Jacob’s Mini Cheddars Mexican flavours, which will be available in the UK in late April.
The Jacob's Mini Cheddars brand is valued at £68.4m and growing at 7.6%, the company revealed. The new products are expected to accelerate growth by unlocking incremental sales and appealing to 'younger shoppers'.
Pladis is rolling out three new varieties: Lime & Chilli, Nacho Cheese & Jalapeno and Chipotle Chicken Wings.
“Our core range of Jacob’s Mini Cheddars includes Original, Red Leicester, and BBQ flavours, which remain incredibly popular with shoppers and have helped the brand reinforce its position as a store-cupboard staple for 35% of UK households,” saidChristopher Owen, Marketing Controller at pladis UK&I. “And to help us to broaden the appeal of the brand even further – especially among younger consumers – we’ve taken it on a trip around the world, with the first stop being the USA with our American Cheese range.
“Fast forward to 2020 and we’re seeing a whole host of global cuisines making their way into British snacks and – with 41% of consumers between 16-44 actively seeking spicy foods – it felt only right for Mexico to be the next stop on Mini Cheddar’s world trip.”
“We know that chilli is an important flavour within the Crisps and Snacks category, so with this new, spicy take on Jacob’s Mini Cheddars, retailers have the opportunity to drive incremental sales by introducing the brand to new shoppers and re-engaging shoppers who may not have bought into the brand for quite some time. We’re confident that the launch of Jacob’s Mini Cheddars Mexican flavours will help the brand appeal to both a new generation of consumers, as well as existing Mini Cheddars fans seeking something a little bit different.”
The new range will be available in multipacks – containing 6 individual 25g packs – at an RRP of £1.89 across major grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as Co-op, from late April.