Griddle Pancake is launching in Sainsbury’s stores in the UK on November 20. Griddle Pancake makes American style pancakes made from only natural ingredients, 100% wholegrain, and with 50% less sugar.
The Original Wholegrain and Lemon and Poppy Seed Pancakes will be heading into 100 Sainsbury’s stores throughout the country. It’s RRP is £2.80 and for a pack of six pancakes. A new Double-Choc Chip pancake as a well as a new vegan SKU are set to join line up throughout other retailers in early 2020.
Griddle was founded by friends Ella Harland and Sophie McGregor who met through a flat-share in London. They said: “Eating nutritious yet tasty food was a priority for both, however with hectic lifestyles and jobs it was often difficult to find the time to prepare good food! Pancakes were a firm favourite due to their versatility, but sadly only an option on the weekend when we had the time (and energy) to make them. We’d have loved to be able to buy them as part of a weekly shop, but all the pancakes on offer in the supermarkets simply weren’t up to scratch. Full of sugar, artificial colours, flavours and preservatives and simply lacking in any nutritional benefit. So that’s what Griddle’s here to change.
“We’re on a mission to become the number one pancake brand. Because delicious pancakes shouldn’t have to come at the sacrifice of health and convenience.”