Oenotropic Innovation introduces sparkling pineapple drink in France
By Oliver Morrison
- Last updated on
French beverage company Oenotropic Innovation has announced its 100% natural and vegan friendly sparkling pineapple called LaNana.
“Consumers, ever more demanding in terms of taste and health, want to enjoy refreshing drinks, sweet but not too much, and have a large preference for natural sugars from fruit,” the company said, citing an XCT World Innovation survey which indicates that 80% of French people are turning to natural drinks, with simpler compositions, in which the taste is preserved.
“The taste of LaNana is unique, indefinable and a source of debate: sometimes acidulous, sometimes sweet, sometimes fruity ... A clever reflection of the power of pineapple.”