Mars has launched a vegan version of the Galaxy bar in the UK. The vegan alternative Galaxy is available in three varieties: smooth orange, caramel and sea salt, and caramelised hazelnut.
The vegan Galaxy will be available at Tesco stores from Monday 18 November and online soon after via Ocado and Amazon. The 100g bars have a RRP of £3.00.
Mars said the bars have been made by replacing the milk with rice syrup and hazelnut paste. Kerry Cavanaugh, Marketing Director at Mars Wrigley UK said: “We're so excited to be bringing these delicious treats to Galaxy's range using a vegan recipe that doesn't compromise on the brand's signature smooth and creamy characteristics. Wherever you look you can’t avoid the vegan buzz in the UK - even though vegan treats are currently only worth £10m in a £4bn chocolate market, we think that by introducing Galaxy, one of the UK's best-known brands, there is huge opportunity for the category to grow.”
Abigail Stevens, Trademark Marketing Manager at The Vegan Society added: “We are delighted that Galaxy, such a well-known brand is entering the vegan market and offering more choice – and even more excited that there are three delicious flavours to choose from."