Kettle Chips has launched a new range of crisps in the UK, harnessing flavours from fruit and vegetables alongside gourmet seasonings.
Each 100 g packet is comprised of Kettle’s classic potato crisps mixed in with a vegetable or fruit-based crisp and paired seasoning.
The Kettle & More range includes Apple Slices with Norfolk Pork Sausage seasoning; Sweet Potato Slices with Smoked Chipotle & Crème Fraiche seasoning; and Beetroot Slices with Goats’ Cheese & Caramelised Onion seasoning.
“I have chosen fruit and veg which perfectly complement the taste and texture of the seasonings and chips. If it didn’t add to the experience, it didn’t make it into the packet,” said Kettle Chips’ innovation chief, Phil Hovey.
Senior brand manager Kizzy Beckett reiterated the company is “incredibly proud” of this latest extension to the Kettle Chips brand. “The new Kettle & More range shows Kettle at its most playful and innovative, whilst staying true to its core principals – we’re committed to using 100% real food ingredients and ensuring our customers receive a product that is crunchy, tasty and satisfying.”
The crisps are available at an RRP of £2.25 (€2.60) in Sainsbury’s and Tesco supermarkets, and are listed by distributors D&D, Suma, and Hyder.