New Fanta flavour chosen by teenagers, for teenagers
Coca-Cola France has added a new flavour to its Fanta range: Mango and dragon fruit.
The development is the result of the firm’s Fantaxyou initiative, which in 2018 challenged young creators to choose a new flavour for market.
According to Fanta, the initiative ‘gives power to millennials’. Selected participants published their Fantaxyou projects on social media, recording 66,000 interactions from youths.
The mango and dragon fruit flavour was “chosen by teenagers, for teenagers,” said the firm in a statement.
The offering is available in 330 ml can, as well as a PET 500 ml and 1.5 L bottle. A 1.5 L bottle has an RRP of €1.69.