Young’s expands chef-inspired Simply line
Young’s Seafood is growing its new ‘Simply’ line with the launch of Simply Bake; a “chef-inspired, hand-wrapped, deliciously healthy fish dish” ready to cook straight from the freezer.
Created to attract a younger ‘foodie’ audience to the frozen category, the Simply Bake range comes en papilotte and is ready to go straight in the oven.
Two varieties are being launched in Sainsbury’s: cod fillet with sundried tomatoes & garlic butter, served with Mediterranean vegetables, and basa fillet with miso dressing, served with peppers, pak choi, soy beans and spring onions.
Yvonne Adam, Marketing Director of Young’s Seafood, said: “We are continuing to use our new ‘Simply’ platform to revolutionise the freezer aisles with innovative, convenient products of the highest quality. Simply Bake taps into the health mega trend, as more consumers ask for meals that are high in protein, low in calories and taste delicious.”
The new range is available now for MRSP £3.50.
The launch of Simply Bake follows the introduction of Simply Steam to the fish ready meals category.