Baci Perugina Limited Edition Ruby
Nestlé is launching a limited edition SKU of Baci Perugina made with ruby chocolate exclusively at Sainsbury’s stores in the UK.
The pink Baci Perugina Limited Edition is made with chocolate derived from ruby cocoa beans, which offer an “intense berry-fruitiness” without the addition of any flavourings or colours.
The ruby chocolate is combined with the Baci Perugina hazelnut and cocoa filling. The company said the limited edition will be available for just three weeks.
“We’re excited to be extending the already popular Baci Perugina range here in the UK, and even more excited that we’re able to offer Baci fans a taste of the delicious and innovative ruby chocolate,” Gillian Nesbitt, Baci Brand Manager at Nestlé UK, said.
Vicky Martin, Chocolate Buyer at Sainsbury’s, added: “We know our customers are huge fans of unique and distinctive products, and Ruby chocolate is the latest trend to hit the UK. These Baci would make perfect gifts for family and friends, or would work well as a stocking filler.”
The new Ruby Baci Perugina is available from 31st October to 20th November in 260 Sainsbury’s stores nationwide, currently on sale for £1.50.
Ruby chocolate was introduced in 2017 by Swiss chocolate supplier Barry Callebaut, who spent over a decade developing this innovative flavour. Nestlé was the first to launch this fourth type of chocolate - after dark, milk and white - to consumers.