Obela laucnhes flavoured hummus
Reichold Feinkost is growing its Obela brand with the launch of two new fresh humus SKUs.
The company is introducing humus with Kalamata Olives and Hot Jalapeños.
The Hot Jalapeños variety contains finely sliced chili peppers, while Kalamata Olives offer a “balanced Mediterranean flavour”, the company said.
With an RRP of €1.99 for 157 grams, the new humus products will be available throughout Germany in cash and carry, convenience, discount, hypermarket and supermarket channels.