Dirafrost smoothies
Belgian frozen fruit group Dirafrost said it is stepping “outside its comfort zone” in an effort to refresh the growing smoothie market.
The company, which produces the Beartender range and IQF fruit, has created four smoothies that contain fruits and vegetables – as well as on-trend “add-ins” like spirulina, linden extract, bee pollen and Echinacea.
“Self-care, health and feel good are the keywords of this new concept,” the company explained. “Dirafrost has one more trump card. In the context of overall health, they offer the possibility to add probiotics to the smoothie portions. This lifts healthy smoothies to a next level. So these smoothies do not just contain vitamins and fibers, but also probiotics that contribute to a healthy digestive health and a healthy immune system.”
The smoothies will be packed in single-portion 150g bags, that can be put straight in the blender and mixed with fresh juice. The company is targeting food service operators with the concept.