Chupa Chups extra-sour
Chupa Chups is extending its line in Germany with the launch of Chupa Chup’s Sour Infernoals, an “extra sour” innovation.
The new SKU is targeting teens and its launch has been timed to coincide with Halloween.
National confectionery distributer CGF Brands, which imports Chupa Chup’s to Germany, said that a 95g pack will retail at €1.39. The line will be distributed in drugstores, hypermarkets and supermarkets throughout Germany.
The launch is being supported by an online marketing campaign, the group noted.