Smokin’ sausage: Mighty and meat-free
Dutch meat-free innovator The Vegetarian Butcher has launched what it describes as a “world first” meat-free smoked sausage that delivers the same taste as a traditional smoked sausage.
The Vegetarian Butcher is rolling out its own version of the traditional Dutch rookworst.
The Vegetarian Butcher founder and director, Jaap Korteweg, said that the company – together with sausage makers and flavour specialists – worked on the product for seven years.
This is the company’s longest product development lifecycle and shows the importance of “developing a great smoked sausage from all aspects”, Korteweg said.
The product will be available in Dutch supermarkets from October.
The Vegetarian Butcher products are now available at more than 4000 outlets in 15 countries worldwide, but "for the time being" the smoked sausage will only be available in the Netherlands.
Korteweg said more innovation is on the way: "We are keen to bring more vegan news in the near future."
