KIND powers up with plant protein
Snack bar manufacturer has KIND is launching a new protein range in the UK.
The group is entering the sports nutrition market with the introduction of three protein bars: Crunchy Peanut Butter, Double Dark Chocolate and Toasted Caramel Nut.
Retailing at £1.69 each, the bars feature nut-based whole food ingredients, are high in fibre, lower in sugar and gluten-free. KIND said the bards also contain “heart healthy fats”.
KIND marketing manager John McManus said that the company’s “unique proposition” will tap into the “huge opportunity” in the UK protein category.
“As we’re seeing the functional health trend continue to grow, we’ve noticed a gap in the market for on-the-go, convenient products, that really deliver on taste, contain whole food, natural ingredients and have a functional benefit. With our flavour-first focus, we believe we are bringing something very exciting into the category and look forward to our nationwide roll-out this autumn.”
The three strong range will launch into over 400 Sainsbury’s stores from 16th September and roll out across key independents, BP stations and travel sites nationwide from this month. By the end of 2018 the Protein range will be in over 2,000 stores, KIND said.
